Donald Trump has revealed that his family’s cryptocurrency venture, World Liberty Financial (WLF), will officially launch on September 18. In a video posted on X, Trump invited followers to join him live on Twitter Spaces at 8 PM on September 16 for the unveiling of WLF. “We’re embracing the future with crypto, leaving behind the slow and outdated big banks,” Trump stated.
Launch Event to Take Place at Mar-A-Lago
The announcement will be made live from Trump’s Mar-A-Lago residence, as shared on WLF’s official Telegram channel. The event promises to be a significant occasion, with WLF aiming to “Make Finance Great Again.”
WLF’s Goals and Partnerships
WLF plans to use US-pegged stablecoins as the global settlement layer for the next century and has partnered with security firms such as Tokyo, Fuzzland, Peckshield, and BlockSecTeam to review its code. The venture also aims to build a decentralized financial system leveraging Aave’s non-custodial lending platform.
Challenges and Vision
Despite the excitement, experts caution that WLF faces significant challenges in competing with established stablecoins like USDC and USDT, which already enjoy strong liquidity and community support. WLF will need to offer innovative features to differentiate itself.
Trump has emphasized cryptocurrency, particularly Bitcoin, as a central focus of his 2024 presidential campaign. He envisions the US becoming the world’s “crypto capital” and plans to establish a national Bitcoin stockpile to secure current and future Bitcoin assets.
